Proudly Supporting PDSA’s #WeighUp Campaign

Today marks the beginning of the PDSA’s latest #WeighUp campaign, proudly sponsored by Royal Canin.

Last year, we supported the PDSA’s new campaign called Weigh Up, to help tackle the UK’s worsening pet obesity crisis. This year, they’re expanding Weigh Up to help new pet owners give their puppies and kittens the best start in life with diet, exercise, and behaviour advice.

The 2021 PDSA Animal Wellbeing (PAW) Report found that only 56% of puppy owners* thought overweight pets were likely to have a shortened lifespan, and 26% didn’t believe that overweight pets were any more likely to suffer from serious diseases. 3% of kitten owners said that their pet was already overweight, which could be setting them up for health problems in the future.

The first few months of a puppy and kitten’s life are vital. To give them the best start in life, we need to help them stay at a healthy weight.

PDSA is the UK’s largest vet charity providing a vital service for pets across the UK whose owners struggle to afford treatment costs for their sick and injured pets. For many vulnerable pets, PDSA is there to help when there is nowhere else for their owners to turn.

Discover expert advice on how to give pets all the right ingredients for a happy and healthy life. For further information about PDSA’s #WeighUp campaign, and to download PDSA’s free puppy and kitten guides, click here.

To read more about ROYAL CANIN® Start of Life diets and supporting materials for in clinic, such as NEW Puppy and Kitten Growth Charts, click here.


*Owners of a dog aged 1 year or younger