Find out how the NEW feline URINARY S/O Textures Trial packs can offer your FLUTD patients palatability satisfaction
Let’s take a look at what palatability means and why it’s so important when it comes to cat’s eating habits and meal enjoyment.
Palatability is the term used to describe how well an animal perceives the aroma, texture and taste of a food (in order of importance). Whilst smell is very important to a cat, the shape and texture are also equally as important.
When approaching food, the first thing a cat does is smell it. If it passes the scent test, they will try a small bit of food. Then, texture (and shape, in some cases) will determine whether or not the cat will continue eating the food.
Defining factors as to whether the cat enjoys the texture or not includes the way it breaks apart in the mouth, the size, and the moisture content.
Let’s take a deeper look at the three main components of palatability: aroma, texture and taste.
Cats have a far more sensitive olfactory apparatus (sense of smell) than humans do, because they have twice as many olfactory receptors. This means their sense of smell is approximately fourteen times stronger than humans’.
The aroma from food is especially necessary for a pet to start eating. If the odour is notably strong, that alone is enough to influence them, at least initially, to start eating a new food.
The texture or ‘mouth-feel’ of a food is an important factor in its selection. Located in the mouth of a cat are pressure receptors and movement detectors which allow animals to judge a food’s hardness, cohesiveness, viscosity, elasticity and adhesiveness.
Cats prefer food that is non-sticky and easy to crunch. Interestingly, cats also eat moist food at a quicker rate, whereas dry calorie-dense food is usually consumed at a slower rate.
ROYAL CANIN® URINARY S/O MORSELS IN GRAVY
Cats can be known for being picky or fussy, and some cats will even refuse to eat and will consume below their recommended daily intake if the only food available is something they do not enjoy.
Some things that can sway a cat’s perception of taste include aroma, consistency and temperature. Cats possess taste buds on their tongues that react favourably to substances classified as salty, tart or acidic. Cats do not appear to be attracted to sweet tasting substances.
DO CATS RESPOND TO FOOD THE SAME WAY THAT HUMANS DO?
Ultimately, they do not – they’re an entirely different species. Cats do not have the same eating preferences and dietary requirements as humans do, just as they have different nutritional requirements. The major differences between cats and humans in their response to food is that:
Although similarities between the eating habits of cats and humans are few and far between, it’s important to be aware that they both:
The NEW feline URINARY S/O Textures Trial packs offer your clients the opportunity to try their cat on the two new URINARY wet diets; Feline URINARY S/O Morsels in Gravy and Feline URINARY S/O Loaf.
Tell your clients about the URINARY Textures Trial packs on your social media platforms.
THE IMPORTANCE OF PALATABILITY CAN NEVER BE UNDERESTIMATED
Essentially, meeting all the criteria of a cat’s palatability is extremely important when it comes to feeding them an enjoyable, nutritious diet. Find out more about our palatability guarantee here.
¹Landsberg G, Milgram B, Mougeot I – Therapeutiv effects of an alphacasozepine and L-tryptophan supplemented diet on fear and anxiety in the cat. Journal of Feline Medicine and Surgery 2017, Vol. 19(6) 594-602. Food moisture content: Wet food ≈ 85%, Dry food ≈ 9%